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The AI Era, Big Tech, and the Illusion of Job Security (And What to Do About It)
Climbing the ladder in tech looks different now Lately, it feels like we can't escape AI at every turn. But honestly? We've been a version of here before. Internet. Mobile. AI. Three massive inflection points in my lifetime and in my career. Each one felt disruptive in the moment and each one quietly reshaped everything we thought we knew about work, identity, and security. Last week, I was sitting with a client who works in Big Tech. On paper, he's crushing it. But somewhere
Sara Scurfield
Feb 272 min read
5 Areas of Focus Themes Generated by AI From My Coaching Practice
Who is coach and who is client? I’m often asked what kind of clients I coach and why they come to me. Curious myself, I used a bit of anonymous AI to analyze all client “Areas of Focus” since 2023—here are the top themes. Enjoy! 🧭 1. Clarity & Direction (Career + Life Path) Refined Goals: Defining long-term North Star — career and life vision. Make a confident decision about your current job (stay, leave, pivot). Clarify the next steps in career path (e.g. Executive track,
Sara Scurfield
Apr 25, 20252 min read


"Finding Alignment: Lessons from My First Women's Retreat"
When was the last time you felt completely in alignment—honoring your inner wisdom and living your values? A bracelet to reflect our word of the year I felt it this March, running my first Women’s Retreat in Craigleith, Ontario. ✅ Community ✅ Growth ✅ Vitality Seven incredible women, a cozy, snowy chalet, movement, laughter, silliness, good food, and deep conversations. In the past, I’ve worried about being “too much”—too intense, too pushy. In a group, I’d stay up later tha
Sara Scurfield
Mar 31, 20251 min read


I'm a Certified Coach! Top Tips for other coaches writing the new International Coaching Federation (ICF) Exam
Associate Certified Coach Crediential One of my summer goals was to get ICF certified to open up more corporate coaching opportunites and to join a trusted coaching accreditation organization. Mission accomplished! 🎉 After a quirky trip to a testing center with 90s computers and salt lamps (weird, ICF), I passed and got my new letters. Staying true to my values of community and growth, I’m sharing my ICF exam tips while they’re fresh. CTI prepared me well, and a few days of
Sara Scurfield
Aug 28, 20243 min read


Stop Beating Yourself Up- Tap into Your Inner Wisdom
This vizualization is a powerful way to quiet your inner critic and step into your leadership power.
Sara Scurfield
Mar 4, 20241 min read
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