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The 3 Step Trust Battery Method Every Founder and Leader Should Learn
Years ago at Google, I came across Project Aristotle, their deep dive into what makes teams high performing. The finding surprised almost no one and helped almost everyone: the highest performing teams have strong psychological safety. Translation: they trusted each other. I thought about that recently in a session with a founder client. He's building a company and, for the first time, a culture from zero. Trust came up while he was negotiating terms with his cofounder, and t
Sara Scurfield
Sep 82 min read


Ditching the “Franken-deck”: A Storytelling Workshop with Cineplex Media’s Sales Team
Working on our metaphors and big pitch moments Last week, I had the pleasure of working with the Cineplex media salesforce and their leadership team at their 2025 Offsite. And let me tell you—it was an inspiring group. When I struck out on my own, one of my work based missions was to help put an end to the dreaded Franken-deck. What’s a Franken-deck, you ask? You’ve seen it before. 🔹 A 35-slide presentation for a 25-minute meeting. 🔹 Slides packed with five different stats—
Sara Scurfield
Feb 11, 20252 min read


The Eraser Button vs the Pen Button - Lessons from Leadership Workshops
LEAD Celebration 2024 I’m still feeling inspired from our 2024 LEAD graduation celebration this week. It was a beautiful moment to reflect on the amazing work these women have done and to celebrate the leaders they’ve become. After working on storytelling in Summit #3, we had the incredible honour of hearing five women share their leadership origin stories. They were brave, resilient, vulnerable, and eloquent. I was blown away. Each story had a pivotal moment that shaped how
Sara Scurfield
Oct 24, 20242 min read


The Importance of Storytelling in Meetings
Research shows that most people make a first impression within 7 seconds. During my time in sales and partnerships, one key area of focus was how introduced myself and set-up meetings. Here are my top 3 tips I learned and embedded in my teams: Meeting Prep - the importance of P,B,C Tailor your introduction to your audience- people not facts sell ideas “I know what you’re thinking” stories 1. Meeting Prep (know your PBCs!) Have you ever been part of a meeting that started with
Sara Scurfield
Sep 5, 20233 min read
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