5 Areas of Focus Themes Generated by AI From My Coaching Practice

I’m often asked what kind of clients I coach and why they come to me. Curious myself, I used a bit of anonymous AI to analyze all client “Areas of Focus” since 2023—here are the top themes. Enjoy!

🧭 1. Clarity & Direction (Career + Life Path)

Refined Goals:

• Defining long-term North Star — career and life vision.

• Make a confident decision about your current job (stay, leave, pivot).

• Clarify the next steps in career path (e.g. Executive track, entrepreneur, people manager, cross-functional leadership).

• Decide where to live and build roots.

• Navigate career/family balance with intention.

Sample Outcomes / Milestones:

• Clear 5-year vision (career, location, lifestyle).

• Decision made about returning to job or letting go (peacefully).

• Visual roadmap for professional growth (internal vs. external path).

• Personal values and motivators documented and used as decision filters.

• A career + life story you can articulate with confidence.

💪 2. Confidence, Presence & Leadership

Refined Goals:

• Become a confident, respected voice in the room.

• Trust your instincts, own your seat at the table.

• Build an authentic leadership style (especially as a newer manager)

• Define your personal brand and communicate it effectively.

• Reduce self-doubt, imposter syndrome, and comparison.

Potential Outcomes / Milestones:

• Regular practice of public speaking or presenting.

• Feedback from peers or mentors confirming growth in leadership presence.

• Personal brand narrative+ "working with me" guide.

• New behaviors: advocating for yourself, asking for what you deserve, speaking up early in conversations.

• Reduced hesitation in moments of decision (e.g., sending the email, sharing the idea).

🌱 3. Growth, Learning & Creativity

Refined Goals:

• Make core values a regular part of life (Eg. Growth, Community, etc)

• Build expertise in areas like growth marketing, storytelling, and cross-collaboration.

• Start or reignite passion projects (YouTube, art, dance, a side hustle).

• Make a habit of curiosity and creativity, even when unmotivated.

Potential Outcomes / Milestones:

• Personal learning system implemented (Notion, Obsidian, etc).

• Documented learning plan for key skills or interests.

• Consistent output in passion project (e.g., 1 video/month, build prototype, network with investors).

• Renewed excitement in daily work (via new challenges or reframes).

💻4. Career Execution & Systems

Refined Goals:

• Execute consistently and with focus.

• Develop stronger project and time management habits.

• Manage stakeholder relationships + build a powerful network.

• Secure short- and mid-term job opportunities aligned with your values.

• Be recognized as a high-performing team member and people manager.

Potential Outcomes / Milestones:

• Promotion plans/tracks

• Stakeholder map and networking plan (internal and external).

• Weekly systems for task prioritization and follow-up (e.g., journaling, calendar blocking).

• 1:1 feedback consistently reflects strategic contributions.

• Job offers from value-aligned companies (if moving externally).

💖 5. Well-being, Presence & Fulfillment

Refined Goals:

• Be more present (personally, with family, with work).

• Build better boundaries between work and life.

• Incorporate joy, creativity, and spontaneity into daily life.

• Improve physical and mental health (e.g. healing injury, reducing anxiety, fitness).

• Separate truth from limiting beliefs — identify what’s actually holding you back.

Potential Outcomes / Milestones:

• Clearer work boundaries

• A weekly routine that includes "play" time.

• Dedicated creative or movement time each week (dance, drawing, hiking).

• Reconnected relationships that feel deeper and more nourishing.

• Evidence of lowered stress and better emotional regulation.

⭐BONUS CATEGORY: Self-Narrative + Future-Proofing

These aren’t tactical goals but will help you in everything above.

with you.